Business success in one geographic location doesnt necessarily follow a company to a new setting professor juan alccer discusses the importance of taking a long term strategic view key concepts include many companies think of geographic strategy as a short term checkers match rather than as a . The key next step is to determine some practical means of implementing location in your marketing strategy and assessing the benefits of that strategy to the organization and that is something i shall look at in a future contribution to directionsmagcom. The most cited papers from this title published in the last 3 years statistics are updated weekly using participating publisher data sourced exclusively from crossref. Note citations are based on reference standards however formatting rules can vary widely between applications and fields of interest or study the specific requirements or preferences of your reviewing publisher classroom teacher institution or organization should be applied. Geography and marketing strategy in consumer packaged goods abstract asignificant portion of academic research on marketing strategy focuses on how national brands
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