Location based marketing allows cousins subs to compete with the category and sector leaders in its industry without a multi million dollar advertising budget to drive traffic and acquire new customers steinert said. Six years ago when wiley asked me to write a dummies book on location based marketing i was equal parts thrilled and terrified for one thing i have several friends who are authors and i know . New research from the location based marketing association lbma has found that more than 50 of brands are using location data to target customers with 25 of marketing budgets allocated to . Location based marketing has been the buzzword in the marketing world for quite some time but with mobile driving marketing budgets and plans in 2016 location based strategies are sure to open doors for huge new opportunities this year especially when done right. The location based marketing association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location specific opportunities
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